Tuesday, May 23, 2006

A Crisp By Any Other Name

In the hey day of packed lunches, Golden Wonder was the bag to have, the snacks that led the pack. I loved nothing more than eating Salt and Vinegar crisps until my lips went all raw and tingly. Then one day, Walkers got their act together, booked Gary Lineker and Golden Wonder went out the window. Now I'm all up for establishing an identity, but would someone please tell me why, when Walkers decided to take over the crisp market, they put their Salt and Vinegar crisps in green packets, and Cheese and Onion in blue? This is quite obviously flying in the face of standard accepted market practice. Do you know how many mix-ups this caused me? I HATE Cheese and Onion! More than I hate the Jeremy Kyle show, and possibly equivalent to my dislike of Kilroy. Imagine my disgust then, every time I opened a pack of blues and sniffed that mould-on-sour-milk scent or worse actually bit into one of the bile-raisers. And anyway, what kind of sick mind put those two flavourings together? When do you ever eat cheese with onions? It's like eating apricots with marmite. Salt and Vinegar has always been blue, because salt comes from the sea and the sea is blue. Cheese and Onion are green because onions grow in the ground like grass which cows also eat to make cheese and grass is green so QED. You can't just go swapping them around! Who do Walkers think they are?? Look at Salt and Vinegar in other brands: McCoys? Blue. Pringles? Blue! Even Kettle Chips are blue for Gawdsake. So my message to Walkers? Go with the crowd on this one, change them back. Or better still, stop making Cheese and Onion, then I'll never have to smell it on a potential lover's breath again.