The Umbrella
Why do bic make razors and biros? What an odd combination. Is it so you can slit your wrists and write the note whilst staying inside the same branding? They also make lighters. You have to question exactly what that free-thinking individual took to crank his mind so wide open that he could see concurrent gaps in all three of those markets. Maybe as he was shaving he dropped his razor in the bin, had the eureka moment of the disposable blade, ran to write it down but couldn't find a pen anywhere, pulled out his cigarettes in frustration only to find his matches continually extinguished by a prevailing wind. Just a thought.

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